Who are we?
Krasen is in America. Dancho is in Sofia. Our communication takes place during the hours when normal people are dreaming, and for us, that's work time. Our name is Wishifyy, but we could easily have been called "Stubborn Until the End".
Wishifyy
We haven't given up yet(nevertheless)
A short story about two people who don't know when to quit.
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How did we get into this?
It all started with the simple, annoying feeling that every gift was either another candle or something that would collect dust. We decided to make something personalized. Not because we reinvented the wheel, but because we were tired of giving gifts without character.
Why are we still here?
The result? A workshop in Sofia, one laser machine, and two people with too much enthusiasm and dangerously little sleep.
Honest about mistakes. There's no corporate glamour or "magical processes" here. There are human eyes and hands. And people make mistakes.
If a client writes "Martina" but meant "Martin" and we engrave "Martina" - the result is a very beautiful wooden gift that's only good for kindling. We tried selling such items to random people with the same name; it didn't work out.
We are not perfect. But we care.
Every such mistake means loss, wasted material, frayed nerves, and a bit of Dancho's mental health. We take the damage, curse quietly, throw the scrap in the bin, and start again. We're not perfect, but at least we care about the final result.
When you finally see your name on the wood and the box and are thrilled, we're thrilled with you. We want your gift to sit on the shelf, not in a drawer. When that happens, the wasted nerves start to seem like a small price to pay.
Welcome to Wishifyy
We make gifts with soul, stubbornness, and sometimes with a slightly bruised ego.
We are both equally responsible for all the good that comes out of here. And for everything else too.
Two people, one persistence
The People Behind Wishifyy
Co-founder · The Workshop
Yordan "Dancho" Nikolov
The person who suffers the most. Dancho is in the workshop - setting up the laser, checking each order manually, and being the final filter before the gift heads your way.
He programs, he builds, he curses the laser when the machine decides to have a mind of its own. Every letter and date passes through him. Not because he's a perfectionist at heart, but because he knows a faulty product goes straight into the bin.
For him, Wishifyy is work, stubbornness, and a little wonder at how he hasn't yet blocked the person who wakes him up at 4:00 AM with "brilliant" strategies.
Co-founder · Design and Strategy
Krasen Veselinov
The person you can't switch off. Krasen lives in America. While the normal part of the world sleeps, he tracks trends and writes messages at 4:00 AM titled "I have an idea."
He deals with everything that defines how Wishifyy looks and feels - the website, the ads, social media, the photos.
"This color is too... that." "Move the logo to the left. No, to the right. Actually, put it back on the left." Dancho listens to him, sometimes agrees, and most of the time just keeps quiet and does what needs to be done. The distance helps us - Dancho physically cannot throw anything at him across the ocean.
An ordinary day
This is how our work looks like
From the raw wood to the moment the gift sets off for you.
and finishes with a personal touch.
Foreign mouths
Our influencers
They talk about us. We only listen to them for the ads.
See how we live
On our Instagram
@wishifyy_com
